Empuls: Homepage Revamp
Empuls: Homepage Revamp
Empuls: Homepage Revamp
Empuls: Homepage Revamp
Elevating engagement & user experience of a the app through strategic & design driven solution
Elevating engagement & user experience of the app through strategic & design driven solution
Elevating engagement & user experience of the app through strategic & design driven solution
Elevating engagement & user experience of the app through strategic & design driven solution
Role
Product Designer
Product Designer
Product Designer
Category
Product & Partnership led growth
Product led growth
Product & Partnership led growth
Team
2 PMs, 1 PD, 3 Engineers and more
2 PMs, 1 PD, 3 Engineers
2 PMs, 1 PD, 3 Engineers and more
01
What did I do?
Strategy
Stakeholder Management
Research
Wireframing
User testing
High fidelity prototype
Quality control & execution
02
Problem Statement
Empuls mobile app suffers from low engagement and satisfaction due to an outdated, confusing interface of reward & redemption process. Overall resulting to lower revenue generated from mobile app users.
Empuls mobile app suffers from low engagement and user activation due to an outdated & confusing interface of reward & redemption process. Overall resulting to lower revenue generated from mobile app users.
Mobile users contributed to more than 37% of DAU
Platform
Platform
Mobile Application
Mobile Application
Web Application
Web Application
DAU
DAU
4.4 Mn
4.4 Mn
7.5 Mn
7.5 Mn
03
Strategy
Increasing revenue per user was top-priority. This meant initiating any revenue generating module such as recognition, redemption, & coupon purchases should improve on the overall user experience.
04
What pain points are addressed?
05
Effort & Priority estimations
Design evolution
Design evolution
Design evolution
A quick snapshot of the entire design journey of the story from wireframes to final screens
Hierarchy of usage + heuristics
Areas of Improvement
First draft to final screen as seen today
Areas of Improvement
Areas of Improvement
First draft to final screen as seen today
First draft to final screen as seen today
Areas of Improvement
Areas of Improvement
First draft to final screen as seen today
First draft to final screen as seen today
Areas of Improvement
Areas of Improvement
05
Overall outcome
27% uptick in user engagement
27% uptick in user engagement
9% uptick in 7, 14 & 21 day Retention
9% uptick in 7, 14 & 21 day Retention
12% downtick in 1st hour churn
12% downtick in 1st hour churn
13% uptick in ARPU
13% uptick in ARPU
Positive movement in cNPS
Positive movement in cNPS
Higher user activation
Higher user activation
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Strategy
Stakeholder Management
Research
Wireframing
User testing
High fidelity prototype
Quality control & execution